The 2015 General Election was the Green Party’s most successful campaign ever. Small Axe played a leading role in the development of the Green Party’s strategic and digital communications in the months preceding the election.
We began in 2014, with a targeted digital content strategy designed to build public awareness around key issues – reminding voters what was at stake in the upcoming election.
In 2015, ahead of the general election, we created a fresh new brand, new websites, and assets for digital and print. Initially focused on Caroline Lucas’ re-election campaign it was subsequently rolled out to other target seats.
Green Party membership rocketed, thousands of activists mobilised and together we raised hundreds of thousands pounds.
